Beyond the Lens: Representing Disability Authentically in Canadian Media

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use

Français

Join us for an insightful webinar with Karen Magee from AMI, where you’ll learn how Accessible Media Inc. creates content that reflects and empowers the disability community in Canada. Karen will walk us through AMI’s approach to inclusive storytelling and share what they’re looking for in pitches for scripted, factual, and lifestyle programming. Whether you're a seasoned creator or exploring how to develop accessible content, this session will help you understand AMI’s vision and how to craft a successful pitch.

Meet Karen Magee, Content Development – Eastern Canada, AMI

Karen Magee has been a passionate contributor to accessible media since joining AMI-tv in 2012, where she began by overseeing the Ottawa office. Today, she leads content development for Eastern Canada, with a focus on building meaningful, inclusive stories that reflect the lives and experiences of Canadians with disabilities.

Karen has developed several impactful series for AMI, including Mind Your Own Business, The Squeaky Wheel, and Pretty Blind. With over 30 years of experience in television production, including previous roles at Rogers TV and Ross Video, she brings a wealth of knowledge to the content creation process—from pitch to production.

At AMI, Karen plays a key role in screening pitches, shaping shows, and upholding AMI’s core values of accessibility and authentic disability storytelling—both in front of and behind the camera.

About AMI

Accessible Media Inc. (AMI) is a not-for-profit media company that entertains, informs, and empowers Canadians with disabilities. Through our broadcast services—AMI-tv and AMI-audio in English and AMI-télé in French—as well as our streaming platform AMI+, we aim to break down barriers and provide meaningful representation.

Our mission is to be a leader in accessible content, championing diversity, inclusion, and storytelling that amplifies voices from the disability community. We are actively seeking fresh, representative content through pitches for Factual Series, Scripted Series, and Lifestyle programming.

Beyond the Lens: Representing Disability Authentically in Canadian Media

April 23, 2025
Virtual - Teams